(Believe it or not, that’s how some nonprofits get started with crypto fundraising-like VIVE Church, based in Palo Alto, CA.) In other cases, a “ whale”-a crypto user who owns large amounts of crypto-might approach your organization interested in making a large contribution to your cause.
Sometimes, a cryptocurrency will “pump” (that is, appreciate in value), and crypto investors will become crypto donors as they look to give back after enjoying some handsome profits. Keep an eye on the number of donations you receive during a fundraiser and the size of each gift, as this influences how-and to whom-you will make donation appeals in the future. The nonprofit has even used a Bored Ape NFT as their Twitter avatar. For example, Orangutan Outreach has made inroads with the Bored Ape Yacht Club (BAYC) community to raise money for its central mission of protecting orangutans in their natural habitats. Organizations have also found success by linking causes and campaigns to specific tokens or non-fungible token (NFT) projects with a shared theme.
(Side-note: Did you know that The Giving Block processed over $69 Million in crypto donations to nonprofits in 2021? Ethereum and Bitcoin, the world’s most popular cryptocurrencies, were the two most-donated cryptocurrencies in 2021, followed by USDC, a popular stablecoin.) From Ethereum to Dogecoin, crypto users of all kinds can donate their favorite crypto to their favorite causes, meaning that nonprofits are able to connect with the larger crypto community. There are thousands of different kinds of cryptocurrencies in existence-and nonprofits can accept many of them as donations.
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